Fee Download Entrepreneurship and Small Business Management, by Steve Mariotti, Caroline Glackin
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Entrepreneurship and Small Business Management, by Steve Mariotti, Caroline Glackin
Fee Download Entrepreneurship and Small Business Management, by Steve Mariotti, Caroline Glackin
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Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
- Sales Rank: #338314 in Books
- Published on: 2011-01-07
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.20" w x 8.40" l, 2.91 pounds
- Binding: Paperback
- 736 pages
Most helpful customer reviews
14 of 15 people found the following review helpful.
Pathetic
By Nicole
I'm a successful college student in my fourth year and have never encountered such a poor excuse for a course textbook. The entire book could be cut down to a few chapters, there is so much filler that I can hardly stand to read it. How many times can you repeat or rephrase the same things over and over and over again? Every chapter is littered with common sense statements followed by unnecessarily long explanations of those statements that don't actually teach you anything. Then you turn the page and it's the same statements as before only creatively reworded! I'm reduced to just reading through the section titles trying to find something that I didn't read a couple pages ago. There is hardly any unique insight into entrepreneurship that a typical 3rd grader couldn't come up with. This book is satisfactory for grade school or MAYBE a high school entry level class, NOT a college course. What a waste of money.
6 of 6 people found the following review helpful.
The best of it's kind
By Deb Maubach
This is very much in textbook format but is far more engaging and interesting than any other textbook we have used. Extrememely well organized, it's broken down into 3 major sections, with each chapter just the right length for the subject matter, and lends itself easily to expansion if time is available. Seasoned heavily with real life stories and quips, even a student that doesn't like reading or school could find this course very interesting and provides a good springboard for a summer business or pt biz while still in school. I think this should become a required course for every high schooler, with so many kids not having the first clue to how to start a business, yet the majority have said they would like to have their own business at some point in their life.
In short, this is a 5 star, (6 stars if they were available), because it's very interesting reading, well organized, and clearly written. There's a variety of projects suggested thruout, as well as a wealth of resources listed in the back. I was thrilled with this course-and will probably not part with my copy when we are done! I even know of some adults that have used this as a primer to start their own business.
7 of 7 people found the following review helpful.
Fair book
By James Bueche
Needed this book for a class. I would not recommend for anyone else but it did what was necessary to pass the course.
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