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The Star Principle, by Richard Koch
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Richard Koch has made over £100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.
THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.
Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.
- Sales Rank: #374915 in Books
- Published on: 2010-03-04
- Original language: English
- Number of items: 1
- Dimensions: 7.75" h x .71" w x 5.00" l, .50 pounds
- Binding: Paperback
- 272 pages
Review
Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to―Roger Trapp, INDEPENDENT
About the Author
Richard Koch is a millionaire entrepreneur (no. 532 in the Sunday Times Rich List) who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.
Most helpful customer reviews
42 of 46 people found the following review helpful.
If This Book Cost $20,000, It Would Still Be Worth The Money.
By Perry Marshall
When I visited Richard Koch at this home in Portugal, I told him he should take this book off the market, buy up all the used copies and re-package it for $20,000. Why? Because it explains the essence of the strategy that grew his wealth from $2 million to $200 million in less than 20 years.
Essentially, this book says “Why do I bat 50% when most Venture Capitalists bat 5%? The secret is the Star Principle.” Only bet on #1 players, and only play in markets that are growing at 10% per year or more. Disqualify everything else. And if you’re not the #1 player, redefine the market so you ARE the #1 player.
Now of course Richard goes into much greater detail than that, but that’s the gist of it. I realized when I read it, that all the major home runs I've hit in my career did in fact follow that formula. I’d just never articulated it as well or as clearly as Richard had.
As a marketer, this has added a tremendous context and focus to my approach to Unique Selling Proposition, or USP. I think we do a very good job with USP but this added another level of specificity. What space should you choose to be unique in? Is that space growing? How is it defined? What language has the market chosen to describe it and how should you alter that language? How can you adjust your USP by 10% to fit Richard’s formula, so you have a First Mover Advantage wherever you go?
This is to say, you don’t have to necessarily be an equity investor or even “have money” to benefit from this. This book is about ANY business situation where you decide where to drive your stake in the ground. It’s just as applicable to a bootstrap entrepreneur as it is to an investor with a few million dollars in his pocket.
You might read this book and conclude you're in the wrong industry, niche or profession. Better to figure that out now, not later.
I was kicking myself for not having read this book five years ago - a friend of mine had sent it to me quite some time ago. But now that I have it under my belt, it has transformed my understanding of where to focus my finite energy. Some of us marketers are so good we can move ourselves or a client from #5 to #1. Yes, it can be done. But the odds are against you. There are easier ways.
What happens if you take the same amount of energy and you focus it on transforming a “#1 by small margin” to “#1 by HUGE margin”? That’s where fortunes are made.
I love the elegance and simplicity. I also appreciate the fact that Richard is willing to even write books like this in the first place. Most players at his level are not in the book writing business and it might arguably be in their interest to keep that wisdom to themselves. Thanks Richard for a truly and genuinely game-changing book.
1 of 1 people found the following review helpful.
Be a fly on the wall of a phenomenally successful business consultant.
By Craig Sunney
What if you could be a fly on the wall of a successful business consultant who had consistently out-batted other consultants. What is it about how they think that meant that they could *know* with a strong sense of confidence whether a project would work or not? That is what this book gives you.
This book is simple enough for anyone to understand, but has all the elements required to make it useful for the serious student looking to make their venture successful.
It is put together like a template to help you first learn how to spot star ventures and then know which of your alternatives are most likely to work. If you realise your plan is shaky, it helps you detect if you can tweak your plan to make it more likely to succeed.
The chapters are thoughtfully ordered in the steps you go through to compile your strategy, and peppered with real life examples to help round out your understanding.
Another thing I like about this approach, is the fact that it does not just apply to big scale investing in companies (where the author made his money), but also can be applied in many other areas of your life beyond investing (i.e. it is Fractal): Are you looking to start your own company? - Are you developing new products or services for an existing operation? Are you looking for a department or company to work for? In all cases this book can help you. For example, Richard underlines many benefits of just finding and working in a Star company that had not occurred to me.
My only criticism is the choice of title; With so many get rich quick fads/products, the use of the phrase "How it Can Make You Rich" in the title may put some people off. It may lead you mistakenly to believe that you need some kind of special skills to make the information inside work. It does not, but it does require you to look at situations differently.
This book is almost certainly going to become required reading on business school reading lists, as it gives you the 20% of strategy you need to know without filling your head with a bunch of other needless analysis tools.
I do not understand why more people are not raving about it already.
P.S. when reading the kindle version on a laptop computer (using http://read.amazon.com), some of the bulleted lists the text is a bit small, however this is a small formatting issue which may have been corrected by the time you read this. The same issue is *not* present when using a kindle on a tablet or phone.
1 of 1 people found the following review helpful.
Life changing
By Kiwi
I've read dozens and dozens of business book and have a masters degree in management. This is by far the best business book I've read.
If I were to list the top 5 books, the other 4 would be
2nd 7 Habits of Highly Effective People by Stephen R. Covey.
3rd equal Unlimited Power by Tony Robbins and Maximum Achievement by Brian Tracy
5th Billionaire in Training by Brad Sugars
This book led me to a stock that grew 15x in less than two and a half years.
Are you tired of the grind and believing that the way to double your results is to double your working hours? In this book Richard Koch teaches a different path, an easier but much more fruitful path. For the self employed after reading the Star Principle I also strongly recommend reading 80/20 Sales and Marketing: The definitive guide to working less and making more by Perry Marshall.
I see some reviewers try to list the Star Principle by outlying two key points from the book. If you think knowing those two points negates the need to read this book then you will be shortchanging yourself, your spouse and your children. For a primer about "The Star Principle" see this interview with the author in youtube https://www.youtube.com/watch?v=wCPH045f9-I.
This book is gold, don't dally around, add this book to your cart right now and change your career, business and/or investment results. And therefore have more time and better quality time with your family as a result, which are life's true riches, aren't they?
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