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Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits, by Alex Harris
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Is your eCommerce business stagnant? Do you want to get to the next level and get there quickly? Would you like to be able to triple your leads in under six months? Are you unsure of what your next steps to boost sales should be? The truth of the matter is that it doesn't matter how much traffic you drive to your site if you can't convert it to sales.
In this book you will learn the five-step marketing optimization system to scale and grow your bottom line. This proven method is used to increase the percentage of visitors to your site that convert into customers. You will learn to gather intelligence through qualitative insight and quantitative data, and then execute successful split testing to increase sales and leads.
Small Business Big Money Online will give you direct, actionable advice and techniques that you can simply apply to your own process, developing your own system along the way.
- Sales Rank: #31768 in Audible
- Published on: 2015-07-02
- Format: Unabridged
- Original language: English
- Running time: 188 minutes
Most helpful customer reviews
8 of 8 people found the following review helpful.
No filler text just right to the point with actionable methods and advice. Great read unless your one of my competitors
By Fwdmotion
I have read Harris's other book on landing page optimization and this popped up I knew it was a must have. I have been in the eCommerce field now for about 10 years. This is not one of those books filled with filler text and upsells left and right. It is clear and right to the point which I'm sure anyone running eCommerce knows we don't have tons of time to spare. This is not a "what's hot right now" book, rather a long term success strategy that has been tested for ecommerce websites.
This book is what I would say is the Tony Robbins approach to eCommerce page/business optimization really breaking down the process not just for your individual pages but for your business and understanding the why.
- I have taken pages of notes from this book that will help change our goals and outlook for the year.
- The book has actionable steps that let you tackle this method in achievable sections so that it is not overwhelming.
- Provides great real world case studies using this 5 step process and how conversions have changed on real sites
My results so far with the testing and methods gone over:
- Sales are up 2.3x in a 2 month period
- Conversion rates up 42%
- We feel more confident with higher ad budgets now on certain pages/categories
- Bounce rates have significantly decreased
- Feedback from clients on our improvements has been excellent
- Now we have actionable insights that actually came from the customer not our opinions
8 of 8 people found the following review helpful.
Small businesses now have no excuse.
By Brian Massey
It's time for small businesses to stop guessing with their website. We're living in a golden age in which small businesses can run rings around the big guys, and "Small Business, Big Money Online" tells you how. I've been a champion of small business for decades -- especially since I've run them. This book can make the difference between having an online business and ruling your niche online. Thanks, Alex for making this resource available to our country's real employers.
5 of 5 people found the following review helpful.
A labyrinth of Links
By Guilhermo Luna
Well, firstly I've found weird a 5 star from 50 persons.
Then I download the sample, at the final of the introduction there's a message entitle "Action step 1:" to download a free copy of "marketing optimization workbook". I've tried to download, you are directed to a non working site.
Then I tried to find it on the net, and I found some material from Alex Harris to download, but no "maketing optimization workbook".
Then I treid to download the material that was available to download, another book, to download I needed to give my email. I received an email with some links, I've follow the links and need to give my email again and receive another email with the same links.
One of the links leads to a site classified as a malware site, another to a page where you need to $8.00 a minute from Alex' assistance.
The book seems to be just a bait to more expenses
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